A34 London Road · Newcastle-under-Lyme ST5 1LZ
Put Your Brand in Front of Thousands Every Day on the A34
Premium digital roadside advertising in Newcastle-under-Lyme.
01 — Why this location
Where the A34 meets the town.
Our screen stands on London Road — the A34 — one of the main arterial routes into Newcastle-under-Lyme town centre. It sits where the A34 meets the A53, with direct links to the A500 “D-Road” and the M6. Almost every journey into town from the south passes it.
The A34 is a national route. It runs from Winchester through Oxford, Birmingham, Stafford and Stoke-on-Trent to Newcastle-under-Lyme and on to Manchester. So your audience isn’t just local residents. It’s regional commuters, business travellers, and a steady stream of HGV and logistics traffic.
Peak-hour congestion and junction queues work in your favour. Drivers and passengers slow down, stop and wait — in full view of the screen. They see your message for longer, and they see it again on the way home.
The catchment is broad and valuable: Newcastle-under-Lyme, Stoke-on-Trent, Keele University, the Royal Stoke University Hospital area, and the surrounding retail and business parks. Students, families, professionals and trade — all on one road.
And it’s digital. Bright, sharp and visible day and night. Ads rotate, artwork changes in hours, and there are no printing or pasting costs. Ever.
02 — Audience
The area and the A34, in numbers.
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29,000
Vehicles pass the site every day
Source: DfT road traffic statistics
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0.9m
Vehicle passes per month
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470,000+
People in the North Staffordshire catchment
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123,000
Newcastle-under-Lyme borough population (approx.)
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258,000
Stoke-on-Trent population (approx.)
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2 min
From the A500 — approx. 1 mile from M6 Junction 15
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10,000+
Keele University students and staff nearby
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24/7
Every ad runs 24 hours a day, 7 days a week.
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6 max
Advertisers sharing the screen in any 24-hour period, in a 10-second rotation
Your ad. Thousands of eyes. Every day.
Book Your Slot03 — Advertising rates
Simple packages. No hidden costs.
Book a quarter, six months or a full year. Every ad runs 24 hours a day, 7 days a week — shared with no more than five other advertisers.
| Package | Duration | Plays per day | Price (ex VAT) | Book |
|---|---|---|---|---|
| Quarterly Most popular | 3 months | 1,440 | £1,800 (£150 per week) (save £1,200) | Book |
| Six-Month | 6 months | 1,440 | £3,250 (£125 per week) (save £3,250) | Book |
| Annual Partner | 12 months | 1,440 | £5,200 (£100 per week) (save £7,800) | Book |
- All prices exclude VAT.
- Maximum 6 advertisers per 24 hours. Shown 24/7.
- Free basic artwork design with every booking.
- Discounts for local businesses and charities — just ask.
- Artwork changes allowed once per month.
Slots fill up. Secure your dates.
Check Availability04 — Why advertise with us
More eyes. Less cost. Less hassle.
High traffic, high dwell time
Queues at the junction keep your ad on screen and in mind.
Seen day and night
A bright LED screen, lit 24 hours a day, in every season.
Change your message in hours
New offer? New artwork goes live in hours, not weeks.
No print or installation costs
No posters, no pasting, no fitting fees. You pay for airtime only.
Low cost per thousand
CPM far below radio, press or social ads.
Proof-of-play reports
See exactly when your ad ran. Reports on request.
Local owner, personal service
Deal directly with the owner. No agencies, no call centres.
Free artwork help
No designer? We’ll help you create an ad that works at road speed.
05 — How it works
Live on the A34 in four steps.
- 1
Enquire
Leave your details and a message. We’ll call you back within 24 hours.
- 2
Choose package and dates
Pick a package and a start date that suits your campaign.
- 3
Send artwork
Send your file — or we’ll design it for you.
- 4
Go live
Your brand appears on the A34, day and night.
06 — Gallery
See the screen. See the view.
07 — Artwork specs
Built to be read at 30 mph.
Drivers get a glance, not a read. Keep it bold and simple. No designer? We’ll help.
- Resolution
- 384 × 512 px
- File types
- JPG or PNG only
- Format
- Static images only — no video or animation (road safety)
- Words
- Under 7
- Colours
- High contrast
- Include
- Phone number or web address
What is the minimum booking?
Three months. We offer quarterly, six-month and annual packages — the longer you book, the more you save.
How often is my ad shown?
Your ad runs 24 hours a day, 7 days a week. The screen is shared by a maximum of 6 advertisers in any 24-hour period, in a 10-second rotation.
How do I check availability?
Leave your details and a message using the enquiry form. We’ll call you back within 24 hours to confirm open dates, and can pencil in a slot while you decide.
When do you need my artwork?
Ideally 2 working days before your start date. If we’re designing it for you, allow 5 working days for a draft and one round of changes.
What content is permitted?
All ads must follow the UK Advertising Codes (CAP/ASA). We don’t accept content that is offensive, misleading or distracting to drivers — for example, flashing effects or imitation road signs. We review every ad before it goes live.
What are the payment terms?
Payment is due 14 days before your campaign starts. Longer packages can be paid monthly — ask us for details.
What is your cancellation policy?
Cancel more than 7 days before your start date for a full refund. Cancellations after that are charged at 100% of the booking.
Can I see my ad live?
Yes. Drive past on London Road, or ask us for photos and a proof-of-play report showing when your ad ran.
Your brand. On the A34. This month.
Check Availability09 — Contact
Book Your Space on the A34
Leave a message with your details and we’ll call you back within 24 hours to confirm availability and price.
Billboard outside 140 London Road
Newcastle-under-Lyme, Staffordshire ST5 1LZ